About us

Alta Pay IEN, a member of the ALTA Group, specializes in payment services with a clear mission—to stay one step ahead of market trends and customer needs. With proprietary software solutions, a strong presence across the country, constant monitoring of developments in financial services, and a team of experts always ready to assist, we help our clients save time in a fast-paced world.

With over 10 years of experience, we continue to learn from our users and adapt our services to the rhythm of modern life. We share this commitment to innovation with our partners, who can always rely on the support and collective expertise of the Alta Pay team.

In a world that thrives on instant solutions, where financial transactions on the go are the norm, we develop payment services built on speed and simplicity. At the same time, we believe that even in a constantly changing environment, certain values remain timeless. Our mission is to earn, nurture, and sustain the loyalty of every customer and partner. That’s what makes us unique—and why we proudly say Alta Pay is an institution you can trust.

Our services

To ensure we are always where our clients need us, we continuously expand our network by opening new locations offering modern payment services. Since 2008, we’ve been present at more locations than any other provider, giving clients across Serbia a convenient environment where they can complete all their financial transactions in one place.

Support is priority

So, when we say we strive to be one step ahead, we are referring to our partners as well. For businesses looking to expand their customer volume and open new sources of income, we offer the opportunity to integrate a wide range of payment services into their business with the full support of an experienced partner. For our clients, this type of cooperation means:

How we developed

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Foundation of the company and opening of the first Alta exchange office.
November 2016.
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We are becoming the first payment institution in Serbia that offers a loan service for vehicle registration.
May 2019.
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We exceed 1,000 locations where we perform payment transactions.
April 2021.
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We exceed 2,000 locations where payment transactions are carried out.
December 2022.
We are becoming an electronic money institution.
July 2023.
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Alta Pay Group has received an official license from the Central Bank of Montenegro for the provision of payment services.
June 2024.
April 2008.
We are expanding the field of business and becoming a payment institution.
May 2018.
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Alta Pay becomes a shareholder of Jubmes Bank.
June 2019.
We are putting into production APG, a new internal software for providing modern payment services.
May 2022.
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We are releasing APM, the most modern software for foreign exchange operations.
June 2023.
Alta Pay becomes the 100% owner of Alta Bank.
January 2024.
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New partner locations in Montenegro.

Why Alta Pay?

Transparency

We offer our users the most favorable commissions, with no hidden costs, as well as 24/7 contact center support for checking exchange rates and negotiating transactions.

Speed ​​and flexibility

Bill payment, money transfer, tax refund and other payment services at Alta Pay locations eliminate waiting in line, providing flexibility of choice to users with over 4,000 locations across Serbia.

Guaranteed safety

Every transaction carried out at our payment points is subject to an advanced control system and complies with the regulations of the National Bank of Serbia.

Focus on development

We continuously invest in the development of our own technologies for electronic payment, the expansion of our professional team, training and the introduction of new services at partner locations.

Payment services are our specialty.
Reliability is our greatest value.

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Financial Institution in Serbia, authorized to grant loans to the population for registering motor vehicles
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internally developed payment software and in cooperation with Alta Bank exchange program
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years of experience in providing state-of-the-art payment services
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of our own locations and partner locations